Trying to find the right balance for our annual rent increase has been particularly difficult over the past few years, even more so this year.

Trying to find the right balance for our annual rent increase against all the pressures of costs and still relatively high inflation is a difficult challenge, but I’m taking a sensible approach this year, and I hope you agree with my proposals.

Captain Discount has done a fine job over the last few years, keeping Rent Increases down, increasing Rent Discounts and introducing Housing Perks Discounts for everything from Asda to Greggs to Primark (even M&S and Waitrose too, if that’s your thing). This year, we are looking to maintain our Rent Discounts at current levels and still offer Housing Perks Discounts too, all whilst restricting our Rent Increase to inflation only.

I am delighted that over 45% of tenants are now paying their rent through my Rent Collector App, although it would be great to see this increase further in the coming year. This is keeping both transaction costs down and reducing our administration costs, and whilst these are relatively small savings in the overall scheme of running a housing association, as someone else said, “Every Little Helps” (did I mention Housing Perks offers a 4% discount at Tesco?).

We remain the only landlord in the UK offering monthly Rent Discounts through our Key Tenant Scheme. We know that for many of our tenants getting higher Rent Discounts reduces the rent they pay, and so setting the right Rent Discount levels for us is just as important as getting the balance on rent level right too. However, with recent Rent Discount increases, I feel the right balance this year is to maintain these levels (there are certainly no plans to reduce them).

Our Rent Increase Consultation is your chance to let me know if you think our rents are good value for money, and please, make suggestions if you have ideas about how we can improve our services.

Do you agree with my approach this year? Is maintaining Rent Discount levels in favour of a lower overall increase the right way forwards?

Please let us know what you think by Wednesday 21 January 2026.

Our Homes

We own almost 1,500 homes for rent all over East Lothian. We have built over 70% of our properties (“own build” properties) using grant money provided by the Scottish Government and money that we borrow from banks and building societies.

The rest of the properties we own were bought from Scottish Homes in 1996 through a “Large Scale Voluntary Transfer” (LSVT properties), and the whole cost of buying them was funded by a bank loan (i.e. we didn’t get any grant towards the cost of buying these houses).

We also have around 27 Shared Ownership properties, and a number of garages, workshops and offices.

Our Rent Levels

Rent is our main income. We use it to run and manage the Association and maintain our homes.

Historically, our rent increases have been set at inflation plus 1%. This is because most of the government funding we have received to build new homes, and the price we paid for the LSVT properties, assumed that we would increase our rents in this way. In most years we have had to apply this level of increase to ensure we can continue to manage and maintain our homes properly and repay the loans we took out to build them, including the interest. Over time, this means our rents have become more expensive in real terms (although the 7.2% real terms reduction over the last five years has helped to address this, see “Our annual rent increase consultation and budget setting process” section below), but this of course remains of concern to us, because one of our main aims is to ensure we continue to provide first class affordable rented homes.

We use the Retail Price Index or RPI as our measure of inflation, because this is the same inflation measure used to calculate the government funding we get for new homes and the price we could afford to pay for the LSVT properties, but also because it includes housing cost inflation, so is the most appropriate measure of inflation in relation to the costs of our business and the services we provide.

Service Charges

Service Charges are assessed separately from rental charges. These are costs that we pass on to some tenants for extra services we provide such as stair cleaning or factoring services. What we charge the tenant depends entirely on what the contractors charge us for providing these services.

Costs can go up or can come down if we can find a cheaper way of providing services. Because of this, and because Service Charges only apply to some of our homes, they are not considered as part of the annual Rent Increase, and we will let tenants with Service Charges know separately what will happen to their charges for next year.

But if there are any issues you would like to discuss about Services Charges individually, just get in touch.

We only receive Scottish Government grants to cover part of the cost to buy or build new homes. This means that everything else we do must be funded through our rental income.

Repairs & Maintenance

This is normally our biggest expenditure, and it covers several different areas:

• Reactive repairs - where something in your home breaks or wears out and we send someone out to fix or replace it
• Planned maintenance - such as kitchen replacements, new heating systems, insulation upgrades, and so on
• Cyclical maintenance - things like external paint work and clearing gutters

To keep costs down, we have our own in-house maintenance company, R3, which carries out around 85% of our repairs and maintenance. In recent years we have spent a lot of our repairs and maintenance budget on making sure all our properties meet the Energy Efficiency Standards for Social Housing (EESSH), and the recent legal requirement to upgrade smoke alarms and carry out electrical safety inspections.

Running Costs

This is what is spent to administer our business and provide services to tenants, housing applicants and everyone else that we work with – employment of staff, insurances, tenant surveys, upkeep of our offices and the equipment we use, stationery, the Money and Home Energy Advice Service, legal and audit services and more.

Loan Interest & Repayments

While we do get some funding to help us buy or build new homes, the rest of the cost of new builds has to be covered through bank loans. We have to repay these loans over time and are also charged interest on the amounts outstanding. As there is not enough social housing in East Lothian to go around (we have around 3,600 families registered for housing with us at any one time, and currently only house around 80 of them each year from vacancies arising within our existing homes), we hope to continue to build new properties. Loan costs have risen significantly with the recent rises in interest rates.

Our Performance

For more information about our performance, please visit our Performance 365 microsite.

We check all our new tenancies against an Affordability Tool provided by the Scottish Federation of Housing Associations (SFHA).

This tool enables us to assess how affordable our rents are and helps us identify any new tenants who may be eligible for additional financial support (such as Universal Credit or other welfare benefits).

In the last year, the Affordability Tool has continued to show us that our rents remain affordable but has also helped us to provide additional support or advice services where they are most needed.

Key Tenant Scheme & Rent Discounts

Our Key Tenant Scheme is unique in UK housing, and we remain the only Housing Association offering monthly cash Rent Discounts to all our tenants.

All our tenants, including tenants on Universal Credit or Housing Benefit, are eligible for our Key Tenant Scheme Rent Discounts. If a tenant getting Universal Credit or Housing Benefit receives a discount, they are allowed to keep that money, in full (the net reduction in housing costs does not mean it is then deducted from their benefit entitlement).

Around two-thirds of our tenants receive some form of Rent Discount; £10 each month for Bronze Key Tenant Discount, £20 for Gold Key Tenants and £30 for Platinum Key Tenants. Tenants who receive any of these discounts are also eligible for Housing Perks, enabling them to receive discounts off a wide range of goods and services.

So, if you are not already getting Rent Discounts, there is no time like the present to find out how simple it is to qualify for them and make it a New Year’s resolution for 2026 to start claiming them! More information is available on elha.com, or log into your My Home account and click on the Key Tenant button to get started.

My New Home Rent Discounts & Other Services

New tenants using our unique My New Home service have access to Rent Discounts covering all of their first month’s rent, meaning that no one needs to struggle to pay rent at the very start of their new tenancy. We also provide paint packs to help new tenants decorate their new home.

We offer a free garden care scheme for our elderly or disabled tenants who live alone and are no longer able to manage their garden, and funding is available for medical adaptations to allow tenants with changing needs to remain in their home. We also hold a small Tenancy Sustainment fund to help tenants in unusual or exceptional circumstances, where their tenancy could otherwise be placed at risk and there are no alternative options available.

Money & Home Energy Advice Service

We provide an independent Money & Home Energy Advice service for our tenants. During 2024/25 the service received 225 referrals, supported 133 tenants in rent arrears and achieved around £250,000 of additional benefits, grant funding and charitable donations for our tenants. This service also provided information and advice on budgeting, benefits and energy bills and tariffs.

In January each year, we consult tenants on a proposed Rent Increase. In most years, we have consulted on an inflation increase (based on the published figure for November each year) plus 1%. From 2023, we used the figure published in October each year so that we have more information available earlier in the consultation cycle.

All of the responses we receive to our consultation, including all comments made by our tenants (in full), are given to the ELHA Board to review, before they agree the coming year’s Budget and Rent Increase.

The ELHA Board meets in February each year to consider our Budget for the coming financial year (1 April to 31 March). They need to consider what it will cost us to provide services to our tenants, while considering the feedback from the Rent Increase Consultation and looking for ways to keep costs down.

Rent Increases over the Last Five Years

Taking inflation into account, overall, our rents have reduced by 7.2% over the last five years*.

* For any mathematicians, this is just a simple addition of the increase above and below inflation each year, it is true that the compound effect would be a slightly higher reduction, but life is already complicated enough!

** The April 2021 increase was slightly different. Inflation was 0.9% and so a normal increase would have been 1.9%. Instead, a £5 flat rate increase was applied which, on average, was equivalent to 1.2%. However, 82% of our tenants saw this matched with a new or increased Rent Discount of £5, so saw a Rent Freeze. Overall, this resulted in an average Rent Increase of 0.2%.

Our Key Tenant Scheme Rent Discounts can reduce your rent by up to £30 a month.

We remain the only housing association offering Rent Discounts in the UK, so use your unique opportunity to reduce your rent – and don’t forget that tenants receiving Housing Benefit or Universal Credit are allowed to keep their Rent Discounts in full.

In addition, all Bronze, Gold and Platinum Key Tenants also get access to Housing Perks Discounts. This includes discounts on everyday shopping from most supermarkets including Aldi, Asda, B&M, Iceland, Morrisons, Sainsbury’s and Tesco, discounts on essentials from brands like Primark, H&M, New Look, TK Maxx and Adidas as well as discounts on everything from days out to pizza.

If you are already receiving a Bronze or Gold Key Tenant Rent Discount, now is the time to upgrade further. The table below shows the difference upgrading can make. For a tenant not currently receiving any Rent Discounts, upgrading to Platinum actually reduces the rent paid by 1.2%. Or, for a Bronze Key Tenant, upgrading to Platinum reduces the increase to just 0.7%, whilst upgrading to Gold reduces the increase to 2.5% (the same for anyone upgrading from Gold Key Tenant to Platinum), well below inflation.

So, what are you waiting for? Just login to your My Home account and click on the Key Tenant Scheme box to find out more.

The table shows the increase to the average monthly rent of £549.90

Q: How do I change my Rent Collector?

A: It’s easy – just open your Rent Collector App, click on the three dots menu in the top right corner of the dashboard, then click customise and use the left or right arrows to choose your favourite.

Q: How do I get Housing Perks Discounts?

A: You automatically qualify for Housing Perks Discounts on top of your Rent Discounts and other benefits if you have Bronze, Gold or Platinum Key Tenant status. Then, all you have to do is download the Housing Perks App and you’re ready to start saving. For more information, click here.

Q: Why are your rents higher than East Lothian Council (ELC)?

A: There are a great many reasons for this, we can’t list all of them, but to give you an idea:

• Until ELC re-started their new build program, they had no loans to service and repay as they had paid in full for all their properties
• The way most of our new build properties have been funded by the Scottish Government, and the price we paid for our LSVT Properties (see Introduction), assumed that our rents would continue to rise by inflation plus 1%, which keeps initial grant down, but does have an impact on our rents through time
• As we must meet certain financial obligations, such as loan covenants, which are agreed over the long-term, we need to plan our rent increases over a similar long-term basis, and so we cannot necessarily make changes to our overall approach on a year to year basis

However, our proposed Rent Increase this year is likely to be substantially lower than the Council’s, and Council tenants do not get Rent Discounts or access to Housing Perks discounts.

Q: Why can I only get a Rent Discount if I go online?

A: We launched the Key Tenant Scheme as an incentive to get tenants to use their My Home accounts online for several reasons:

• My Home is the most cost-effective way for us to manage your tenancy, so if we keep our costs down, that helps us keep your rent affordable
• Universal Credit accounts can only be managed online, and we wanted to give all our tenants an incentive to get used to managing their tenancy online, so if they do receive Universal Credit at any point in the future, it won’t be such a shock to the system
• Anyone getting Housing Benefit or Universal Credit can keep their Rent Discounts in full, and an extra £30 every month (or £360 extra every year) certainly helps

We are also very interested in expanding our Home Energy Advice services and helping our tenants get lower energy bills. All the cheapest tariffs need to be booked and managed online. Where we can help our tenants improve their digital skills, as well as reducing rent costs, this will help reduce other bills too. We are also continuing to provide services to help those tenants that still find the digital world a bit of a challenge. We have introduced Healthy Happy Home Checks to try and find ways to help a bit more.

Finally, the Coronavirus pandemic has shown many of us the benefits of the digital world, and lots of people have gained new digital skills as a result of it. Just a couple of years ago, who would have thought so many of us would have got used to meeting our friends and family through video calls! Hopefully these new skills are something useful to have come out of the challenges we faced back then, and we can continue to do our bit to help our tenants access more services and increase their incomes.

Q: Why do you use the Retail Price Index (RPI) instead of the Consumer Price Index (CPI) when you increase rents?

A: RPI is the measure of inflation that includes housing costs, so is the most applicable to the costs of our business.

In this consultation, we are using the October 2025 RPI figure (published on 19 November 2025), of 4.3%, as this is the closest published figure to our ELHA Board meeting which agrees the increase to be consulted on.

Q: Why do you use the October inflation figure as the reference point for Rent Increase?

A: We are required by law to advise tenants of any Rent Increase one month before the increase is applied. But before this, we must consult with our tenants on any Rent Increase. We consult in January each year, but this means we need to agree a figure for consultation with the ELHA Board at its meeting in late-November each year. We also agree our inflationary uplift with R3 using the same figure. As maintenance is our biggest cost, understanding how much that will increase by helps us set the Rent Increase for the coming year too.

Q: How do you calculate rents in the first place?

A: We use a points system for all our new builds. Each property feature is given a number of points. For example, a double bedroom is 5 points, a single bedroom is 3 points, a separate dining room is 3 points, a large garden is 3 points, and energy efficiency measures can be anything from 0 to 6 points. Each point has a cost, which is how the rent is calculated.

For example, if the cost per point was £1.40 each week, and a property had 80 points, the rent would be £112.00 each week. Full details can be found in our Rent and Service Charge Policy which is available to download from elha.com.

Please note that LSVT property rents are based on historic rents set by Scottish Homes. More detail on our approach to rent setting is in our Rent and Service Charges Policy.

Q: Why should I pay more rent when my wages haven’t increased?

A: Because our costs have increased, and we need to cover those costs. If the rent increases to the point where it is not affordable for you, please get in touch. We can help you make the most of your money, and check if you qualify for any additional income or benefits such as Universal Credit, which may help make up the shortfall.

Who is Captain Discount?

A: Captain Discount was a superhero who flew through the skies of East Lothian for the last few years trying to keep costs down for ELHA tenants. Amongst his many achievements, he achieved an effective Rent Freeze in 2021 by introducing higher Key Tenant Scheme Rent Discounts, brought rents down well below inflation in 2022 and 2023, and in 2024 he returned one last time to help reduce household bills through the introduction of Housing Perks Discounts.

His missions completed, he hung up his superhero suit. His actual identity and whereabouts are currently unknown.

More Information

If you would like more information on any of these topics, we have a wide range of information on elha.com, leaflets are available from our offices, or just drop us an e-mail or call in.

Your feedback on these proposals is important to us. To let us know what you think, please complete your Feedback Form by Wednesday 21 January 2026.